Cullen Maxey Named President of Business Operations

[Matthew Lenz]

The Kansas City Royals are shifting titles and responsibilities in their front office. Brooks Sherman, formerly the president of business operations, is now president of real estate and development. His primary responsibility will be looking for a new ballpark location.

In his place, Anne Rogers of MLB.com is reporting that the Kansas City Royals have named Cullen Maxey the President of Business Operations. In a statement, Royals chairman/CEO John Sherman said, "...this is a day that helps change our organization and prepares us for the future." Maxey was previously the Executive Vice President, Business Operations and Chief Revenue Officer with the Arizona Diamondbacks for 16 seasons.

In Arizona, Maxey was part of the leadership team responsible for the planning and construction of the $200 million Salt River Fields Complex. He also led the team that transitioned the Diamondbacks' broadcast from the regional sports network model to a team-managed multi-platform distribution. Most notably for fans, he was one of the key figures behind "value item pricing" at the concession stand. His efforts led the D-backs to have the lowest Fan Cost Index in MLB for many consecutive years.

While the impact of front office roles can be hard to measure, how do you think Maxey and Sherman's new roles will impact the Royals organization? Let us know in the comments!

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